Live Tinted, creator engine

Ten creators, seven videos each, every week

A first roster for Live Tinted: real wearers filming the HUEBEAM® bronzer, the concealer and the gloss, paid on a cap and a bonus.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Mojave Mirage on bare skin, one swipe

The creator films bare skin in daylight, swipes the HUEBEAM® Gradient Blushing Bronzer in Mojave Mirage once, and shows the result without a filter. The caption ends with #livetinted.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators live in six weeks	Ramp: two creators a week up to 10, six weeks, from the first brief to a full roster.
Who	Real wearers across deep to medium skin tones	Matched to the HUESKIN concealer, the HUEBEAM® bronzer and SOFTGLOSS gloss, with shades filmed on bare skin.
Production	Seven videos per creator per week	303 creator videos a month at ten creators, five formats, one variable per test.
Pay	Fee $300 to $800, cap $600 to $1,500	Three bands: Starter $300 fee and $600 cap, Standard $500 and $1,000, Premium $800 and $1,500.
Bonus	$50 flat past 100,000 views	Plus a cap bonus of $300, $500 or $700 by band. One $50 bonus per creator per month, organic views only.
Compliance	A claims sheet in the brand's own words	Creators quote lines the site already uses, such as Live your hues. Anything else goes to a claim question first.
Category rule	No promises about skin results, ever	Makeup and SPF: creators show, describe and quote the brand. They never promise an outcome on skin.
Goal	$1 per 1,000 views	Proposed target. The simulator starts at $5.74, so the first ninety days are about closing that gap.
Report	A Monday report, no chasing	Cost per 1,000 views, videos by format, bonuses logged, losers killed.
Decision	Ceiling $15,000, bonuses excluded	All ten at the top cap is the most this program can cost. Nothing above it without your yes.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid engine next to it: brief, test, kill losers early, pay for what works. Here it is the same playbook in inclusive makeup. I have not run this category, so the shade language and the claims sheet start with your team, not with me.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

1014
A review count already on the site
A count of 1014 reviews appears on livetinted.com. Creator video can sit beside that proof instead of starting from zero.
Published
$5
The HUESTICK® Sampler
A sampler for $5 plus a $5 off code toward a full-size Huestick is a cheap first step to point a creator video at.
Published
$40+
Free shipping threshold
FREE SHIPPING on orders $40+. The HUESTICK® Complexion Stick at $42.00 clears it on its own, so a single-product video has a clean ending.
Published
TikTok
Already tagged for the platform
The site labels the HUEBEAM® Gradient Blushing Bronzer "As seen on TikTok!". That is the format to build the roster around.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. The simulator starts at $5.74 on $10,050 and 1.8M views a month, so the gap is the work.
One variable per test
Same product, same shot, one change. Ten creators at seven videos a week give 303 videos a month to read.
Losers killed early
A format that misses after its first batch is dropped. The hook library keeps the lines that hold.
One workspace, not scattered DMs
Briefs, claim questions, drafts and the Monday report live in one team workspace. Drafts go back in the thread.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarisolMon 8:30 AM
This week: HUEBEAM® Gradient Blushing Bronzer in Mojave Mirage. Bare skin, daylight, one swipe, no filter. The hook is yours. Send three takes.
TaviaMon 9:10 AM
Can I call the sunscreen stick clean in my voiceover?
Use only lines on the claims sheet. Clean stays out of your voice until the brand confirms what it covers.
Report botAppMon 7:00 AM
Weekly report posted: videos by format, views, cost per 1,000 views against the $1 target, two losers dropped.
MarisolWed 11:45 AM
Draft back, Tavia: the swatch is cropped and the caption promises results on dark spots. Reshoot the swatch and cut that line.
Tracker botAppFri 4:20 PM
Jonah's concealer video passed 100,000 views, organic only. The $50 flat bonus is logged for the month.
MarisolThu 2:00 PM
Check: seven videos due per creator this week. Two creators are still short and have a reminder. All captions carry the partnership label.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Shade match
“Twenty-five shades. Here's how I picked mine.”
Bare skin, window light, three swatches on the jaw, then the pick on the face. Hold up the HUESKIN Hydrating Serum Concealer.
Brief 02
Sunscreen on deep skin
“Watch me rub SPF 30 into deep skin”
Cheek close-up in daylight: a small amount of HUEGUARD® 3-in-1, rub in, no filter. Show the skin right after.
Brief 03
Eye routine
“My under-eye routine, start to finish”
Mirror shot in the morning: SUPERHUE® Brightening Eye Cream, then Rays masks. Describe the feel, promise nothing.
Brief 04
Gloss swatch
“Two gloss shades, tested on my lips”
Close lip shot: SOFTGLOSS Juicy Lip Gloss in Honeydew Heatwave, then Raspberry Rosé, same daylight, same take.
Brief 05
One-stick face
“One stick for my whole face. Let's see.”
Bare face to finished in one take with the HUESTICK® Complexion Stick, shade named on screen, no cuts over the blend.

Every product line in a video comes off the claims sheet word for word, for example “Live your hues”, “FREE SHIPPING on orders $40+”, “Sign up for SMS alerts and get 20% off your first order!”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Shoppers who already review
Review counts on the site reach 1014. People who write reviews are the warmest source, so I would ask your team to invite the best ones.
TikTok makeup wearers
The site tags the HUEBEAM® bronzer "As seen on TikTok!". Creators already filming blush and bronzer on that platform are the next source.
Shade-range communities
Beauty creators on deep, olive and golden undertones, the same undertones the site names in its shade list.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the pages I read, so this roster starts from scratch.

Five filters, fewer each step

1Shade range on camera
Bare-skin footage in daylight on deep or medium/deep tones, shown before any product.
2Wears makeup for real
A profile of repeat use of gloss, blush or concealer, not only paid posts.
3Reads the claims sheet
Passes a short check on the sheet. One miss is coached, a repeat is out.
4Holds a weekly cadence
Can film seven videos a week. A test week proves it before any pay.
5Clean category record
No past posts promising skin results or dismissing sunscreen.

Part 7 of 15

Who

Deep-skin shade hunter
Films matching tests on deep neutral and warm undertones, swatch by swatch.
Likely product: HUESKIN Hydrating Serum Concealer
White-cast skeptic
Checks every SPF for white cast on camera, in daylight only.
Likely product: HUEGUARD® Daily Defense Sunscreen Set
Quick get-ready
Short morning videos where the whole face comes from one stick.
Likely product: HUESTICK® Complexion Stick
Glow and blush lover
Layers bronzer and highlighter for night looks and shows both solo.
Likely product: HUEBEAM® Gradient Blushing Bronzer
Lash and eye person
Mascara and kajal tutorials, eyes first, close-up and unhurried.
Likely product: LEGACY Lash Volumizing & Lengthening Mascara
Gift set shopper
Gift guides and set hauls around the holidays, gloss pairs included.
Likely product: Juicy Lip Gloss Duo

Left off, every time

Always out: anyone who has promised skin results on camera, treated sunscreen as a stand-in for medical advice, or compared the brand to a rival. Category rule for makeup and SPF: only the brand's own words about skin, attributed to the brand.

Part 8 of 15

First twenty

Deep-skin creators who already post shade-match videos
Medium/deep creators who film foundation and concealer swatches
Olive-undertone creators who show swatches in daylight
Golden-undertone creators who review blush and bronzer
Creators who review sunscreen for white cast on deep skin
Hyperpigmentation-aware creators who share routines in their own words
Eye-makeup tutorial creators with steady weekly posts
Lash and mascara reviewers who film close-ups
Kajal and liner creators who show application step by step
Lip gloss collectors who swatch shades on camera
Gift guide creators who cover sets and duos
Travel and on-the-go routine creators
Five-minute morning routine creators
Evening glow and highlighter creators
Makeup artists who film bare-skin-to-finished looks
Beauty creators who already use TikTok Shop
Creators who answer comments with product demos
Creators in the community who tag #livetinted on their own
Brush and tools reviewers who film blending technique
Creators with a small, loyal audience and high comment rates

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Live your hues”
Closing line of any video or caption.
“FREE SHIPPING on orders $40+”
Caption or end card, as the site writes it.
“Sign up for SMS alerts and get 20% off your first order!”
End card for first-time shoppers, with the wording unchanged.
“Sets Save over 35%”
Set and kit videos, never on single products.
“100% mineral SPF 30, moisturizer, and primer that hydrates, blurs, and protects—every day, everywhere.”
HUEGUARD® 3-in-1 videos, attributed to the brand.
“pairs two universally flattering SOFTGLOSS shades in a gift-ready set for hydrated, pillowy-soft lips all season.”
Juicy Lip Gloss Duo gift videos, attributed to the brand.

Never said

Each one with the reason it stays out.

This clears your hyperpigmentation for good
A promise about skin results. The brand's wording is the only wording allowed.
You will never burn again
A promise of sun protection beyond the brand's own sentence.
Dermatologist approved
Not on the claims sheet and not something the site says.
Better than any other sunscreen
No comparisons with other brands.
Safe for every skin condition
A health claim the site does not make.
Guaranteed to match every shade first try
An outcome promise. Shade matching is shown, not guaranteed.

To confirm with the brand

Held until someone on the brand side signs off.

Shop clean
I do not know what the brand means by clean. Ask before any creator uses it in their own voice.
#1 selling No White Cast™ SPF
A ranking claim. Confirm it is current before any creator quotes it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators new to brand work who need to prove they can hold the weekly cadence.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who already deliver steady views on makeup or sunscreen videos.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For the few with a proven deep-tone beauty audience who can carry the heaviest briefs.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: the $50 flat, whichever video crosses 100,000 views first.
Per video: the bonus attaches to the single video that passes 100,000 views, not to a running total.
Organic views only: boosted or paid views do not count toward the 100,000 threshold.
No bonus on a video that broke the claims sheet or the category rule, even past 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At today's inputs: 1.8M views a month for $10,050, or $5.74 per 1,000 views against $1.00. To hit target, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Live Tinted creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Ramp to ten
Two creators a week up to ten over six weeks. Claims sheet, shade rules and the HUEBEAM® brief are ready before the first one posts.
Month one
Test the five formats
Ten creators, seven videos each a week, 303 videos a month. One variable per test, and the first losers go.
Month two
Keep what holds
Cut formats that miss. Any video past 100,000 views goes to your team for a paid-use decision.
Month three
Move creators up a band
Premium band for creators who earned it. Winning hooks go into the library for all ten.
Day ninety
Keep, change or stop
The call is read from cost per 1,000 views against the $1 target and the Monday reports.
Monthly ceiling
$15,000 at most
All ten at the top cap, bonuses excluded: $15,000. Nothing above it without your written yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos by creator and format, views, cost per 1,000 views against $1, bonuses logged, and the losers I killed.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Shade match with the HUESKIN Hydrating Serum Concealer	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Sunscreen on deep skin with HUEGUARD® 3-in-1	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Eye routine with SUPERHUE® Brightening Eye Cream	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Gloss swatch with SOFTGLOSS Juicy Lip Gloss	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	One-stick face with the HUESTICK® Complexion Stick	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Flag the winner
A video past 100,000 views, organic, with a clean claims check, goes on a shortlist.
Get the rights
Ask the creator for paid use in writing before the video touches an ad account.
Test it as an ad
Run it against the organic hook with one variable changed, and read the cost per 1,000 views.
Scale or kill
If it holds the target, the budget grows. If not, it goes back to organic and the hook library.

From the video to the checkout

Send single-product videos to the product page, not the home page.
Use the HUESTICK® Complexion Stick at $42.00 as the example: it clears FREE SHIPPING on orders $40+.
Point set and kit videos to the Sets shelf, where Sets Save over 35%.
Point first-timers to the HUESTICK® Sampler at $5, then the $5 off code toward a full-size Huestick.
Send shade-unsure viewers to Find My Shade or the Routine Finder quiz.

Part 15 of 15

Want to see the first briefs?

Grab a time here

A review count already on the site

The HUESTICK® Sampler

Free shipping threshold

Already tagged for the platform

One number to protect

One variable per test

Losers killed early

One workspace, not scattered DMs

Shade match

Sunscreen on deep skin

Eye routine

Gloss swatch

One-stick face

Four sources in

Five filters, fewer each step

Deep-skin shade hunter

White-cast skeptic

Quick get-ready

Glow and blush lover

Lash and eye person

Gift set shopper

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Ramp to ten

Test the five formats

Keep what holds

Move creators up a band

Keep, change or stop

$15,000 at most

From organic to paid

From the video to the checkout

Makeup and sunscreen: what every creator follows

Quote, don't invent

Skin outcomes stay out

Sunscreen on camera

Real skin, real light

Disclose every post

Offers as written

Want to see the first briefs?